SHOLOLA Yusuf Ajani is a public relations and advertising strategist, researcher, communication research data analyst, strategic communication teacher, youth development advocate, and lecturer in the Department of Mass Communication, College of Management and Social Sciences, Summit University, Offa, Kwara State, Nigeria. He holds an Ordinary National Diploma in Mass Communication from Moshood Abiola Polytechnic, Bachelor of Science Degree in Mass Communication from Al-Hikmah University, Ilorin, a Master Degree in Mass Communication from the University of Ilorin, and presently on his Doctoral Programme at the University of Ilorin. He is a member of the Association of Communication Scholars & Professionals of Nigeria (ACSPN), and African Qualitative Research Association (AQRA). He teaches Communication Research, Advertising, Public Relations, and Film Aesthetics Theories. His research interests cut across social media, development communication, political communication and strategic communication.